2023 | Personal

Rusteze Re-Brand

This self-directed Re-Branding Project stands as a quintessential illustration of the joy and fulfillment that stems from creating purely for one’s own pleasure and satisfaction. The film “Cars” by Pixar holds a special place in my heart, serving as a source of comfort and nostalgia. Its exquisite animation, reminiscent of my childhood, and the numerous automotive references woven throughout, collaboratively forge my all-time favorite cinematic experience.

Emboldened by my affection for the film, I embarked on a journey to reimagine the renowned “Rusteze Medicated Bumper Ointment” branding. While the original design already possesses an iconic status, I chose to follow my intuition and creative instincts. The end result is a design that brings me a great sense of pride and contentment.

I meticulously crafted not only the packaging design but also the advertising elements, and a streamlined logo, all of which are showcased below. This project not only allowed me to pay homage to a beloved film but also provided an opportunity for self-expression and creative exploration.

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